Philips put down its first root in China in the 1920’s and formed our initial joint venture in China in 1985. From that point on we have been firmly established in China. Following our long-term commitment, Philips continuously brought in leading products and services of Healthcare, Lifestyle and Technology (HLT) to China market.
Philips now has total accumulated investment exceeds USD 4 billion, and set up more than 20 joint ventures and wholly owned enterprises, employing around 11,000 employees nationwide.
Philips brings quality products with impressive brand imaging to China’s individual and business communities. Among the HLT sectors, we lead the industry in lighting, DAP, LCD monitor, medical systems throughout China. Philips has established 11 world-class R&D facilities in China for developments in lighting, consumer electronics and medical. The Shanghai-based Philips Research East Asia, established in 2000, is the strategic research and development center for Philips in the Asia Pacific Region.
Philips is committed to developing local talents throughout the country. Dedicated to expanding the skills of tomorrow’s business and technology leaders, we are proud to sponsor career development programs in local universities and business schools, such as Tsinghua University, Renmin University, Fudan University, Jiaotong University, Dongnan University and CEIBS. By providing opportunities today, we can find success in the future.
Philips launched “Sense and Simplicity”, the new brand positioning in 2004. Guided by the brand promise, Philips is committed to delivering applications and solutions that are designed around you, easy to experience, and advanced – the three pillars of sense and simplicity. Moreover, this approach is also designed to ensure that Philips, as an organization, adheres to the three pillars in the way that it works with all its partners and suppliers, the way that it communicates with all its stakeholders, and the way that Philips operates as a business. Ultimately, this is about being easier to do business with.
Every year Phillips is expanding our commitment to sustainable development in China. Since 1998, we’ve contributed over RMB 7.8million to set up 17 Hope Schools for disadvantaged children to improve their education. Meanwhile，in the beginning of 2006, Philips kicked off “Rural healthcare program” to help the people getting a better healthcare in rural areas. The company commits to setup 10 clinics and sponsor doctors training over the next 3 year. In addition, Philips introduced series of Green Flagship products which offer substantial better environmental performance. In September 2006, Philips received “Guangming CSR Award” again from , this is the 2nd year we become the award winner as part of the "top 20 companies in China". It’s a true recognition for Philips’ great contribution to the society in China. As one of the most responsible corporate citizens, we will continue to support China’s goals of harmonious development, balancing economic growth with social, environmental & economic responsibility.
China is one of the most important markets in Philips global strategy. In the past few decades, we have witnessed the tremendous achievements and potential of the nation and its people. In the future we see more opportunities for growth and development in this unique partnership. Together we can build a splendid future for China.
